THE GROWENS CASE

One and a half years. 300 Terabytes. All challenges overcome.

Our client faced a radical change, a challenging endeavor from which they aimed to emerge victorious, with reduced licensing costs and new processes that would allow automated management of infrastructure and pipelines. The metadata situation was critical, and there was an urgency to secure the database on the application side as well. The project also started with certain constraints: the desire to reuse as many application jobs as possible and to automate the deployment of ETL and Streaming Processes in Spark. In a year and a half, all objectives were achieved, resulting in a time saving of over 96% for security management and updates.

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The Client

Chosen by 26,000 companies worldwide (including Audi™, Netflix™, L'ORÉAL™, Disney™, and Novartis™), Growens creates technologies for predictive marketing, mobile messaging, Direct Email Marketing, and content management.

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Innovation

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Growth

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International Presence

  • Industry: Rapidly growing cloud software/marketing technology
  • Focus: Data-driven omni-channel predictive marketing automation and mobile content creation
  • Unique Position: The only vertically integrated operator in marketing technologies

Organic:

  • +20% CAGR Revenue 2019-2022
  • +20% CAGR Gross Margin 2016-2020
  • +21% CAGR EBITDA 2016-2020

M&A

  • 6 acquisitions in 8 years
  • Revenue from foreign markets increased from 10% to 54% since IPO
  • 26,000+ clients in 115+ countries
  • Over 400 employees across 3 continents

 


 

 

Source: Growens website

The Challenges

Technical Challenges

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Decommission the on-premise Data Lake that had created a vendor Lock-in

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Increase depolyment speede

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Enhance scalability

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Simplify architectural and operational management

Compliance Challenges

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Enhance and centralize security management

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Segment data to ensure different access levels and assign specific areas of responsibility

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Improve data accessibility

Management Challenges

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Allocate costs across different Business Units

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Avoid over-provisioning

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Share corporate metadata for global data usage

Miriade's Intervention: Benefits for Growens

In un anno e mezzo abbiamo analizzato il Data Lake e disegnato la nuova architettura cloud perché rispondesse a tutte le sue richieste, migrato 300 terabyte che erano on permise sulla nuova architettura. Tutte le richieste del cliente sono state rispettate e il progetto è stato consegnato nei tempi stabiliti.

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- 99,55%

Time saved in managing the LakeHouse security infrastructure

From 7 days to 15 minutes

Configuring the security of the on-premise Cloudera Cluster took a minimum of 3 to 7 days (plus ongoing management time throughout the year). Thanks to AWS EMR and Apache Ranger, deployment now takes 15 minutes.

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- 98,96%

Time saved in managing the Data Virtualization infrastructure

From 4 days to 1 hour

Installing and modifying Tibco plugins used to take 4 days. Today, everything is resolved in less than an hour.

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- 96,66%

Time saved in replacing all the architecture certificates

From 5 hours to a few minutes
Previously, changing certificates required 5 hours. Today, this process is automated without service interruption, featuring replicability and auto-scaling. Additionally, creating a new cluster on a different account takes just a few minutes.

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The facts speak for themselves: the success of our clients.

Miriade has extensive experience in executing highly complex projects. For over 20 years, clients have chosen us for the quality of our technicians and our ability to tackle challenges alongside them. For this project, Miriade leveraged its partnership with AWS (Amazon Web Services). The project utilized AWS Key Management Service (AWS KMS), the Glue catalog (a metadata repository compatible with a Hive metastore), S3 (AWS's object storage service), Load Balancer, and Secrets Manager (a service that securely stores information).

«Miriade's support was extremely valuable, both in the architecture definition phase and its implementation. The consultants proved to be highly competent, collaborative, and sensitive to company issues. Activities were carried out in full collaboration with our staff, allowing us not only to efficiently execute the project but also to acquire new skills and the necessary know-how for infrastructure management.»

(C.M., Growens)

Miriade IT PERFECT FIT

Tailored architecture for every company

Balancing the need to contain costs while maintaining specific security and reliability requirements always poses a serious challenge. It could be obsolescence making the system more vulnerable or rigidity in data organization limiting and slowing accessibility. In these cases, the ideal solution lies not only in a different architectural model but also in the proposed method and project execution, as costs and results depend on these factors.


 

These aspects vary from company to company, as each has different data stratification, potentially diverse sources, specifically organized infrastructures, distinct objectives, and unique needs.

For this reason, at Miriade, we don't believe in replicable solutions. Thanks to the multidisciplinary skills of our technicians and the 120+ certifications we update annually, we create tailored solutions that comprehensively meet all client requests and align perfectly with their objectives.

The 4 Pillars of Miriade Projects

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SECURITY AND CONTINUITY


I dati del cliente non devono mai essere esposti a vulnerabilità o a data breach.
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RAPID AND IN TIME

Changes must be implemented promptly and within set timelines.
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BEST TECHNOLOGIES

The most suitable technologies should be chosen based on client goals.
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CUSTOMIZED FOR THE CLIENT

Technologies should be tailored to the client's specific needs, not the other way around.

Some Technologies We Work With

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Redesign your data architecture. Your company is unique. So are we.

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If you need to redesign your database, if you must adapt your DWH to strict security requirements without making it slow and rigid, or if your Data Lake is too slow in making information available to BI, and you want to improve it without incurring excessive costs, contact us.

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